Back, and better than ever. There's a compelling reason!
We’re conditioned to search out the new. In the world of home entertainment, that seems a never-ending theme. Newer is more; more pixels, more channels, more surround sound speakers . . . Yes, now you can have an experience that's a virtual copy of what the studio engineers enjoyed when they made it. But, what if it’s not always about the new, but sometimes about the old?
What’s Old is New Again?
Yeah, Baby! Neilsen, the research folks that tell if your favorite TV show is a hit or dud, report that in 2017 vinyl album sales climbed for the 12th straight year. Not only did overall sales numbers climb, the number of hot selling LPs was up 32% year over year. In an era where some kids ask: “What’s a CD, and why would I ever want one?” (Really, we’ve been asked that.) it’s refreshing to know that some things are still about the music.
Why would anyone want one of those big platters, when the new high bit rate audio formats deliver stellar fidelity that was just a tangerine dream just a few years ago, unless your paychecks had a CBS, Sony, or A&M logo on them? It’s about the story and the warmth, really.
From the Corners of My Mind....
Just as escalating values on Hemi ‘Cudas, split window Corvettes, and Shelby Mustangs are powered by a generation’s ability to own memories from their (misspent?) youth, vinyl is visceral. It elicits a day when life was easy, and possibilities endless…. the good, old days. Vinyl also has stories. Each comes wrapped in one.
Today, there’s convenience at the cost of involvement. We enjoy from a distance, and the music isn’t part of the experience; merely hitchhiker along for the ride.
Not with vinyl; you must get your hands dirty, and it feels great! It’s the difference between growing prize-winning tomatoes and picking your salad at Whole Foods. They both taste great, but there’s a difference you can feel.
On a related note, it’s often said that environment is half of what reaches your ears. DTS and Dolby, the brain trusts who bring us movie sound track technology control, or rather create, the environment with a dizzying array of digital signal processing and audio channels. When we set up your system, we “eliminate the room” with room correction technologies.
Surround sound has journeyed from 5.1 to 7.1 and now 11.2. Make no mistake, for movie sound tracks designed with this tech baked in, it’s nothing short of a revelation. Ooohs and Ahhhss abound every time we dial one of these things in.
When it comes to LPs, that’s sort of ironing out the kinks that make vinyl so involving in the first place. “Back in the day” we used 2 speakers and sat in between them. With the right set up it could be nothing short of sublime.
The right pair of speakers, in the perfect location, inhabiting a spot-on acoustic environment, created what we called at the time “wall to wall and floor to ceiling”. The sound was something that’s been flat out lost with earbuds and MP3. Sound morphed into music.
Really, few people under 40 have ever experienced it. You could actually close your eyes and see a concert unfold in front of you. Instruments precisely located in 3d space. It was moving, involving, and sometimes just a bit freaky!
Technology keeps marching on. Think Indy and the boulder. We’re not talking about stopping that big rock, but maybe stepping out of its way once in a while. A brief journey to a far-off land, right in your favorite chair.
If you’re ready for a whole new experience, contact us now to discover how vinyl can revitalize your musical experience. We’ll take a look at your system and your space then give you the top options to bring the fun back.