The Connected TV

Heard a conversation in the office today about the term ‘connected TV.’  Apparently, there are a lot of software developers who are investing money in their belief that the TV will eventually become the primary device for connecting to sites like Facebook and LinkedIn, surfing the web, and keeping up with local weather and stock values.  They say that the ‘connected TV’ market is very young, and investors are expecting “meteoric growth.”  Are we moving to a hybrid TV/PC world?  Who will dominate that market?  Who will be left in the dust?  Will it even happen?